Our Official Blog

by admin on Feb.24, 2010, under PCI Knowledge

Introduction of Our Official Blog “Platinum Ceramics Industry”

Welcome to the official blog of Platinum Ceramics Industry ( PCI ). Here you’ll find not only information and recent updates about our new variety of design, events, and exhibitions. You’ll also find what inspires those new designs, how we create it, who work behind the scenes, and more.

The reason behind the making of this blog is to make our Customers, such as your self, our supplier, our distributors, our employers and anyone who access this blog can get closer to us and understand more about PCI and every detail that makes us who we are right now or who we’ll be in the future.

We, PCI, commit to always challenge ourselves to always give something new, simple, elegant, timeless and modern to the market. But not only being fashion forward, we’re also always considering about the comfort of those who’s living with our ceramics to be comfortable and serene. That’s us, PCI, a LIFESTYLE.

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Platinum Ceramics product knowledge session in Mitra 10 Serpong Jakarta!

by Blog Admin on Jan.19, 2016, under PCI Knowledge

In the last few decades, the technology advances has made a significant difference to the global industry. As a pioneer of ceramic manufacturer, PT. Platinum Ceramics Industry (PCI) constantly puts a lot of efforts to produce exceptional ceramic tiles by combining art, technology and culture.

Introducing the new products, PCI brings product knowledge session to increase the awareness of choosing the best tiles for the user. On January 15, 2015, PCI was invited to Head Office of Mitra10 in Jl. Boulevard Gading, Serpong to bring the product knowledge session. Attended by 20 guests from PT. Catur Mitra Sejati Sentosa, the event was superb and surprised PCI crews. Aside the guests were quite active in discussing ceramic tiles matter. And Mr. Dedi from Bekasi Plant as main speaker hosted the event very well and was able to please everyone in the room during the discussion.


(Mr Dedi introducing the new motifs)


(The sales team and staffs of PT. Catur Mitra Sejati Sentosa)


(Mr. Dedi explaining benefits of using ceramic as a coating)

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Platinum Ceramics Christmas Roadshow 2015!

by Blog Admin on Jan.04, 2016, under PCI Experience

Nowadays, Christmas isn’t considered as a holiday which the whole activity is only about religious action, but a lot of people all around the world recognize this Christmas as a day to exchange presents, spread happiness, and to spend time together with people they love.

Celebrating this Christmas, we have the same desire to spread the joy and happiness to people in the town by having santa claus roadshow in major Surabaya streets. The roadshow took out 6 santa clauses with their fancy ride decorated with box of gifts, and gratefully, people looked so happy when they saw us greeting them with the warmest smile.

These roadshow took 2 days on Friday & Saturday, December 18-19, 2015, we gave out hundred of gifts to people on the road. In the first day, tour began in early morning from Central Surabaya to South and West Surabaya, then continued to East and North Surabaya on the following day.


(Santa Claus preparing their fancy ride)

Picture2(Posing in the Gallery of Platinum Ceramics before the roadshow began)


(Starting at Jl. Embong Kenongo, 6 Santa Claus showed their laugh and smile to every person they met)


(The view of santa on the street)


(Riders giving smile to Platinum Ceramics team after taking a gift)


(Santa Claus giving presents in Jl. Indragiri, Surabaya)


(Another view of happy bypasser after receiving a present from Santa)


(Another footage of present giving in Jl. Kertajaya Indah Intersection)

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SPG SPB Gathering Platinum Ceramics

by Blog Admin on Dec.27, 2015, under PCI Knowledge

SPG/SPB Gathering is one of annual event that is held to increase the awareness of Platinum Ceramics products to Sales Promotion Girl and Sales Promotion Boy. On top of that, the event is a right place to discuss all about sales, and to maintain the relationship between principal and retailer. The gathering is usually arranged before the new product launching event, so the sales person can maximize their performance in selling the products after get educated.

This year, the event took place in Denpasar and Semarang inviting 50 sales persons each city. Opened with product knowledge to show upcoming new motif release, continued to general discussion related to the product, then the audience was pleased to have a tasty dinner.


(The audience of SPG Gathering in Semarang)


(Mrs. Natalia showing how to interpret the carton box description on the product)


(SPG Gathering in Denpasar)

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Platinum Ceramics Product Launching 2015!

by Blog Admin on Dec.16, 2015, under PCI Knowledge

In November 2015, PT. Platinum Ceramics Industry launched various ceramic products. These new collections, showcased softer looks that portrayed elegance for contemporary look.

Held in Surabaya, Denpasar, Semarang, and Jakarta with thousands of visitors from all around Indonesia, these events boosted Platinum Ceramics brand recognition toward architects, designers, distributors and many others in the business. More than 20 panels were showcased, where visitors were given the opportunity to look at simulation that exhibits how beautiful a room could be with the use of Platinum Ceramics’ products.
Below were pictures from the events:

Launch 1

(The guest comprehended the hot package deals)

Launch 2

(Our mutual business partner were speaking about Platinum Ceramics products in Surabaya Launching)

Launch 3

(Dining session in Surabaya Launching – Grand City)

Launch 4

(The view of registration table during the early hour in Gumaya hotel Semarang)

Launch 5

(Customer with Platinum Ceramics representatives in Semarang Launching)


(The visitors of Semarang Launching in Gumaya hotel)

Launch 7

(Sales & Distribution Director, Mr. Welly with Reporters after Press Release in Surabaya Launching)

Launch 8

(Visitor examined the new Lucano 40×40 FT in Trans hotel Bali)

Launch 9

(The Example of Panel Setup Showcased in Semarang)

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Platinum Ceramics supported HABITechno International Conference in Bandung!

by Blog Admin on Nov.18, 2015, under PCI Knowledge

HABITechno is a seminar that invites academic communities ranging from universities, research institutions, and other various disciplines to present papers with subject to development of housing or human settlement based on academic research. Arranged by Institut Teknologi Bandung (ITB) and sponsored by PT. Platinum Ceramics Industry, the seminar also creates a network between academicians and practitioners to develop further knowledge on the technological innovation and to implement the output for into an application.

Started at 8 to 17 pm, the event invited keynote speaker Dr. Ir. Mochamed Basoeki Hadimoejiono, Msc as a representative of Kementrian Pekerjaan Umum Perumahan Rakyat, and followed by famous lecturers from China, Korea, Netherlands, and so on. Here are the pictures during the event:


(Welcoming Speech from dean of SAPPK (Sekolah Arsitektur, Perencanaan, dan Pengembangan Kebijakan),Prof.Dr.Ing.Ir. Widjaja Martokusumo.))


(Prof.Dr.Ing.Ir. Widjaja Martokusumo, giving welcome speech)


(Souvenir Giving to Professor Jie Chen – Shanghai University of Finance and Economics, China in the theme of Institutional Innovations for Public Housing Development followed by Dr. Jehansyah Siregar – Expert from Directorate General of Housing Provision, Ministry of Public Works and Housing, Indonesia and Dr. Ismet Belgawan Harun)


(Mr. Indra Budiman Syamwil of ITB Explained about Innovation Strategy for Decentralized Housing Provision in Implementing Social & Economic Approaches to the Development of Public Housing)


(Platinum Ceramics visitor admiring one of the famous 30×75 motif accompanied by Heri from Merchandising Team)


(The view of HABITechno Registration Table)

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Architecture of UK Petra Visited Karangpilang Plant.

by Blog Admin on Oct.07, 2015, under PCI Knowledge

A sunny day in the morning is the perfect phrase to describe the weather when Platinum Ceramics welcomed 3rd year of architecture students from UK Petra to the oldest yet still effectively functional factory, Karangpilang Plant. As usual, Platinum Ceramics team began the session by sharing about product knowledge with Mr. Adrick, then we divided the students into 2 groups consist of 17 students each, with each group led by unit manager of the visited production unit.

Guided by the tour leader, students started to get astonish as they watched big machine setup that was stretched from crushing to sorting process where the final product is ready to be sold. Anyone would be amazed to watch a mixture material then become shiny and beautiful rectangular shaped material in a matter of hours. Even the team still got the sensation if they had to do the tricky part of climbing the ladder above tile moving line. You can feel it too by looking below pictures to see how good the moments were:

Visit PK1

(Miss Maggie as Event Marketing Opened the Session with Greeting Speech)

Visit PK 2

(Mr. Adrick Explained Production Process)

Visti PK 3

(A Student Questioned About Materials That Gives Glossy Look on the Ceramic)

Visit PK 4

(Students Walked to Production Unit Part 1)

Visit PK 5

(Headed to Production Unit Part 2)

Visti PK 6

(Mr. Anton as Unit Manager Explained Glazing Material)

Visit PK 7

(Students Got Their Attention on Glazing Process)

Visit PK 8

(Chilled After Touring in)

Visit PK 9

(Thanksgiving from Mr. Dwi to Platinum Ceramics)

Visit PK 10

(Prize Giving to Active Students in Q&A Session)

Visit PK 11

(Platinum Ceramics Team with 5th Semester of Architecture UK Petra Students)

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University of Ciputra Students Visited the Platinum Ceramics Showroom.

by Blog Admin on Oct.02, 2015, under PCI Knowledge

It was a lot of fun when 40 Interior Architecture students from University of Ciputra visited the Platinum Ceramics Showroom. The young students’ spirit could be felt in their active participation during the showroom tour. See the pictures below to get the feel of the event.

Ciputra 1

(Mr. Samsi Opening Giving Opening Speech to Audience)

Ciputra 2

(The whole look during Mr. Adrick’s Product Knowledge Presentation)

Ciputra 3

(Student asking about the uniqueness of Platinum Ceramics compared to other brands)

Ciputra 4

(The Prize Giving to the most active students during Q&A Session)

Ciputra 5

(Students Exploring Platinum Ceramics Showroom)

Ciputra 7

(Some students were having fun with the panel setup)

Ciputra 6

(Some students were having fun with the panel setup)

Ciputra 8

(Platinum Ceramics team with all participants)

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Platinum Ceramics Retail Gathering in Balikpapan & Banjarmasin.

by Blog Admin on Sep.21, 2015, under PCI Experience

The last event of Platinum Ceramics Retail Gathering this year held in Balikpapan & Banjarmasin on 25 & 28 August 2015 was a huge success despite of the first time this event to be held in these cities. Solid preparation between principal and distributors have managed to gather all retailers from Balikpapan and Banjarmasin into two ballrooms, one on Swiss-Belinn Hotel Balikpapan, and the other one was on Rattan Inn Hotel Banjarmasin.

The team created a great atmosphere to our guests. From tasty dinner, product showcase, fine conversation, product promotion offering until door prize giving, the guests looked very pleased at that time. These are the pictures which we want to show you how cheerful the nights were:


(Doorprize Giving by Mrs. Nina from PT Gemilang Baru Lestari and Mr. Chandra from PT Surya Langgeng Abadi)


(Table Setup of Balikpapan Retail Gathering)


(The (Welcome Speech for Banjarmasin Retail Gathering)


(Another View of Banjarmasin Retail Gathering)

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Interior Design UK Petra Visits Showroom Platinum Ceramics.

by Blog Admin on Sep.09, 2015, under PCI Knowledge

As mentioned before, Platinum Ceramics Goes to Campus is one of particular event which has a purpose to give students deep understanding about ceramic material. The seminar idea is adapted from experts and practitioners such as architect, contractor, or technician who have been handling with ceramic for decades. There are several topics discussed in this roadshow. For example, an introduction to the latest Platinum Ceramics motifs, the method of choosing suitable tile for different room application, an explanation about ceramic production process, and so on.

On September 4th 2015, Platinum Ceramics team had an occasion to bring 3rd semester of UK Petra interior student to Platinum Ceramics Showroom & Gallery. Thereafter some knowledge about ceramic, the students were taken to showroom where they can examine our latest collections. The team was quite overwhelmed with students who were so concerned to ask questions related to ceramic design for home use, yet, we were appreciate that students enjoyed their visit. Here are some photos that you may look:

Picture1(The 34 Students Were Shown Focused in Topic Discussed)

Picture2(Student Questioning About Certain Material Used in Ceramic Production)

Picture3(The Prize Giveaway to Active Students in Q&A Session)

Picture4(Mr. Adrick Rayman and Ms. Poppy, Interior Design Lecturer with Student Taking Prize Giveaway)

Picture5(Ms. Poppy Giving Symbolic Thanks to Mr. Adrick as a Platinum Ceramics Representative)

Picture6(The Platinum Ceramics team with Lecturer and All Students of UK Petra)

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